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This shows how animated cartoons can be used for commercial and campaigning purposes.
It was commissioned by the pressure group Remedy UK, which ran a tech-savvy campaign through 2007 to secure a better deal for doctors affected by the government's disastrous new recruitment and training regime.
This is an extended version of a single gag, and it shows how cartoons can be used to make a point online. Branding is an integral part of the image; so that it works harder for its client.